About Us

Our Mission

We believe that engaged employees are the lifeblood of any organisation – and stand behind every great customer experience. Engaged employees are more productive, produce higher quality work and directly impact the bottom-line.

Today, we help some of the world’s leading organisations improve their employee experiences with our innovative mobile engagement platform.

Our mission is simple: to help our clients create amazing employee experiences.


Invest in REFFIND! REFFIND has built a modern digital mobile platform that addresses the most important issue facing business owners and managers today: employee engagement.

REFFIND listed on the Australian Securities Exchange (ASX:RFN) in July 2015 and has impressed the market by securing a constant stream of blue-chip customers. This growth reveals the driving need for companies to replace their archaic, traditional methods of employee engagement with the latest innovations in communication tools.

Our Team

Your Key Contacts at REFFIND

Andrew McCallum
Steve Handley
Frank Liardet

Rob van Es

Chief Executive Officer

Rob has more than two decades of experience managing sales for high-tech start-up and later-stage companies, including previous roles at Aria Systems, Hearsay Social, Fortify Software, Rational, and Pure Software. He has also worked at multinational companies Hewlett-Packard and IBM.

At cloud billing platform Aria, he was in charge of sales and worldwide management, leading a team that delivered solutions to clients and partners all over the world.

Rob has proven himself as a dynamic executive with a successful track record in defining and implementing new go-to-market strategies that have generated multi-million-dollar sales in the past.

Prior to taking on the CEO role, Rob was Chief Operating Officer, where he was responsible for the development of the Company's go to market strategies and our international expansion.

Andrew McCallum

Andrew McCallum

Head of Technology & Co-Founder

Andrew has over 15 years experience in turning great ideas into great businesses, including previous roles at REFFIND, Visual Amplifiers, Digital4ge, Now Communications Group and Cabcharge.

In 2013 he co-founded Digital4ge, where he leads the technical efforts as CTO. As the technical co-founder of REFFIND, Andrew leads product direction, technical architecture and leads the technical team with a hands-on approach.

While at Cabcharge Australia, Andrew created Australia’s first mobile taxi booking application.

Steve Handley

Steve Handley

Account Executive

With 15 years’ professional experience in sales and marketing across a diverse range of industries in the US, Australia and South East Asia, Steve specialises in diving into the psyche of the customer to develop a well-conceived strategy and customer activation approach.

Prior to joining REFFIND, he held several senior management and director positions where he managed channels to market for products and services and delivered integrated communication campaigns. He holds tertiary qualifications in business and marketing and a graduate degree in international marketing.

In his spare time, Steve enjoys travelling, spending time at the beach and visiting the southern highlands. In reality, he spends his time with his daughter - playing lego, drawing and watching cartoons.

Marko Mrkonjic

Account Executive, North America

Marko is an ambitious and motivated sales professional with a strong track record of outstanding performance. He has the ability to drive sales initiatives, deliver profitable solutions and grow market share throughout his given territories.

Prior to REFFIND, Marko was an integral part of the Inside Sales team at Prophix where he sold corporate performance management software into the office of finance. In 2014, he sold his subscription-based business to a media outlet in Canada. Marko will be using his business development experience to help grow REFFIND’s customer base across North America.

Hana Hong

UI/UX Developer

Hana joined REFFIND as a Web Developer in August 2016, and has recently expanded her responsibilities to include UI/UX Design.

Originating from a creative background, Hana studied Computer Science and Digital Media at the University of New South Wales, majoring in web development.

Able to be flexible in both creative and technical worlds, Hana brings with her the unique skills to achieve a good balance between design and technology.

In her spare time, Hana likes to venture out to local marketplaces, exploring the culture, or spending time with her fellow gaming friends.

Marc Generalao

Software Developer

Marc is a Software Developer at REFFIND. Prior to joining REFFIND, Marc earned a Bachelor of Engineering and Bachelor of Science from the University of Technology Sydney. Aside from being a code monkey at work, he spends the rest of his time reading novels, watching anime, going to the movies, playing video games and learning new programming languages. Marc loves good food, the spicier the better.

Frank Liardet

Frank Liardet

Customer Support

After a 10 year career in Coaching/Personal Training including owning his own studio business, Frank decided to pursue his growing interest in technology. He found a position at Connect2Field, a Sydney startup in the job management space.

Moving quickly from Sales to Support, he was soon heading up the Support Team, whilst also studying web development in the evenings. After Connect2Field was acquired by Fleetmatics, Frank resigned to finish his web qualifications and do some freelancing. Missing the fast moving world of startups, he is now back working in Customer Support for REFFIND.

Dora Ferreira

Assistant to a Team of Innovators

Originally from Adelaide, Dora relocated to Sydney in May 2016 where she joined REFFIND as the Team Assistant. Driven and ambitious, Dora graduated with a Business Double Degree majoring in Commercial Law and International Studies and has 5 years’ experience in Administration Management within the health industry.

Dora is a problem solver who is driven by improving team effectiveness and organisational processes. At REFFIND, Dora uses her strong experience in administration and office management to assist the team in their day-to-day duties and ensure that they have the tools and support to reach their goals both individually and as a company.

Outside of work Dora enjoys travelling, spending quality time with family and friends and exploring Sydney's diverse food scene.

Our Board

Robert Whitton


Robert is a hardworking, determined individual who is always up for a challenge and is never one to give up. “Tenacity, honesty and being prepared to have a go” defines Robert’s work ethic.

Having passed the milestone of 30 years in the business, Robert has long used his expertise, energy and enthusiasm to develop innovative and strategic results for his clients. He is a highly regarded specialist in the areas of corporate and personal insolvency administrations, corporate restructuring, forensic accounting and litigation support services.

Robert is an Official Liquidator of the Supreme Court of New South Wales, a Trustee in Bankruptcy and a Certified Fraud Examiner. He is also an experienced Company Director of ASX listed companies.

Anthony Dunlop

Non-Executive Director

Anthony has over 20 years of corporate advisory and investment experience in Australia, the US, Hong Kong and mainland China.

Beginning his corporate finance career with ABN AMRO, Anthony has extensive experience in transaction and portfolio analysis and risk management for both debt and equity structured investments. He has advised numerous ASX-listed and private entities in a wide range of sectors including mobile technology, technical & engineering services, resources, finance and agriculture sectors.

Anthony has a well-established private and public capital network in Australia, Hong Kong and mainland China. He is active in China outbound and inbound investment with Australian businesses.

Anthony is a non-executive director of Chapmans special purpose mobile technology investment entity Chapmans Opportunities (COL), digital media specialist Digital Star Media Pty Ltd, Capital Mining Limited (ASX:CMY) and is Chapmans’ nominee director for mobile technology commercialisation specialist Digital4ge Pty Ltd. He holds a Bachelor of Economics from Macquarie University, and is a Graduate of the Australian Institute of Company Directors (GAICD).

Ben McGrath

Non-Executive Director & Co-Founder

Ben has 16 years’ experience making useful digital solutions user friendly. Ben believes the core to any great digital product is centred on the user experience. Great user experience coupled with quality unique content leads to product adoption.

In 2013 he co-founded Digital4ge – where he leads its customer experience and design efforts.

Ben founded Freshweb – a digital agency specialising in banking, telco and government. He sold that business in 2012 to Now Communications Group.

Ben has built digital solutions for some of the world’s largest companies including; VMware, Symantec, Telstra, Vodafone, GSK, Pfizer and SingTel Optus.

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