Employee Surveys

Why Employee Engagement is a Competitive Advantage

Given that engaged employees tend to be twice as productive as disengaged employees, it’s no surprise that employee engagement has become a high priority.

Engaged employees are more likely to deliver great customer service, which drives increased profits and shareholder returns. Most companies now understand the value of employee engagement. 71% of organizations surveyed by Harvard Business Review ranked a high level of employee engagement as a top-three factor most likely to bring success.

The research also identified four key employee engagement drivers:

  1. Recognition for high performers
  2. Individuals having a clear understanding of how their role contributes to overall strategy
  3. Senior leadership continually updating and communicating strategy
  4. Business goals communicated company-wide and understood.

But the sad reality is that workforces are becoming disconnected and disengaged at fast rates. Gallup’s 2016 State of the Global Workplace reveals that 84% of Australian workers are either not engaged, or actively disengaged.

However, simply throwing more communications at employees does not increase engagement. In fact, it can make them feel more isolated than ever, because it indicates that the company doesn’t care about them as individuals. This is why it’s critical to take a more personalized, strategic approach.

As workforce demographics skew younger and younger, communicating via mobile device becomes more important. Millennial workers want to feel engaged by their work. Without engagement, they are less likely to offer their best performance. By contrast, when they do feel engaged and appreciated, they are more likely to offer outstanding experiences to customers. This can have a direct impact on the bottom line.

The approach we’ve taken with the REFFIND employee experience platform leverages the workforce’s innate reliance on mobile devices to simplify recruitment, communication, training and surveys. This overcomes connectivity issues, especially where employees don’t have access to work email or computers. The platform also includes an emergency beacon, which lets managers confirm their staff are safe during an emergency.

Add to this the ability to inform and educate workers via their mobile devices in ways that are fun, fast and memorable, and you end up with an engaged workforce that is supremely equipped to deliver exactly the kind of service that keeps customers coming back again and again.